Why Expanding Your Domain Brand on Web3 is Important for Entertainers
The entertainment industry has always thrived on visibility, connection, and innovation. From posters in the vaudeville era to radio, television, and the rise of social media, each technological shift has given entertainers new ways to control their image and connect with fans. Today, the next major leap is happening in Web3, and entertainers who expand their domain brand into this space stand to gain a serious advantage, and I am here for it!
What Web3 Means for Entertainers
Web3 represents a decentralized internet built on blockchain technology. Instead of large corporations controlling platforms, Web3 allows creators and users to own digital assets, content, and identities directly. For entertainers like us in the burlesque community, this means the power to take control of their brand identity in a way that was never possible in the Web2 (social media-driven) era.
One of the most powerful entry points into Web3 for us is expanding our domain branding, securing, and building on blockchain-based domains. So what does this mean… Well, these domains function much like .com addresses but with a decentralized backbone, often ending in extensions like .nft, .music, and .crypto. Yet to build a stronger narrative of our industry, more financial opportunities, and autonomy for our community, Web3 Domains are our path forward.
Why a Web3 Domain Matters
1. Ownership and Control of Your Brand
In Web2, your online presence often depends on centralized platforms like Instagram, TikTok, or YouTube. While these platforms are powerful tools, we as entertainers don’t own our profiles the platforms do. Accounts can be shadow-banned, suspended, or hacked, and monetization policies change without notice. And we have ALL experienced it… I don’t care how good someone’s content is… we have all experienced it.
A Web3 domain, however, is yours forever once purchased and minted on the blockchain. No company can take it away. For entertainers whose brand is their livelihood, this level of ownership is game-changing. It’s like holding the deed to your digital identity. Did you see the word - minted?
2. Direct-to-Fan Engagement
Imagine fans being able to connect with you directly through your Web3 domain. These domains aren’t just static websites; they can serve as wallet addresses, identity hubs, and portals to exclusive content. For example, you, as an individual burlesque performer, could release NFTs of behind-the-scenes content that is linked to your domain, while a cabaret venue might host exclusive shows or ticket sales without paying fees to third-party platforms.
This removes the middle person, allowing entertainers to foster genuine, loyal fan relationships and keep a greater share of the revenue (more on that coming below).
3. Future-Proofing Your Career
The internet is rapidly shifting toward decentralization. Major brands, from Nike to Warner Music Group, are already investing heavily in Web3 spaces. By planting your flag early with a Web3 domain, you future-proof your brand identity and ensure no one else claims your name in this new landscape.
Think of it like the early days of .com domains; those who secured theirs first reaped massive benefits. Entertainers who delay may later find their stage name, band name, or production company taken in Web3, forcing them to pay high premiums or miss out on valuable digital real estate.
4. Unlocking New Revenue Streams
Web3 domains integrate seamlessly with blockchain technologies like NFTs, smart contracts, and token-gated access. This unlocks multiple new revenue opportunities for entertainers:
NFT ticketing: Fans purchase verified, scalper-proof tickets through your domain.
Merchandise authentication: Digital twins of costumes, albums, or posters tied to blockchain receipts.
Fan clubs & memberships: Token-based memberships granting access to exclusive performances or meet-and-greets.
Royalties: Smart contracts can ensure you continue to earn from secondary sales of your digital assets.
By linking all of this activity through your Web3 domain, your brand will become not only more secure but also more profitable.
5. Standing Out in a Crowded Industry
Entertainment is competitive, and visibility matters. Visibility has been a mission of mine for performers since I started burlesque over twenty years ago, when I bought my .com domain on the day I started. Now, as technology rapidly changes with AI and Machine Learning, having a Web3 presence signals innovation and professionalism, and further supports that we are an industry, not simply a decoration. It shows industry peers, collaborators, fans, and potential clients that you are not just keeping up with the digital era but leading it.
This can be a differentiator for independent performers, especially. While others may rely solely on Instagram or YouTube, you can create an ecosystem around your Web3 domain that proves your brand is forward-thinking, self-owned, and global. Something that I am currently planning for the Jacqueline Hyde-sphere.
Practical First Steps
Expanding into Web3 doesn’t need to feel overwhelming. Here’s how you can begin:
Secure Your Domain: Choose a blockchain-based registrar (like Unstoppable Domains or Freename) and purchase your name or brand domain (e.g., YourName.burlesque).
Connect to a Wallet: Link it to a crypto wallet (like MetaMask or Coinbase Wallet) for identity verification and payments. I personally use MetaMask
Build Your Hub: Customize your domain to host links, NFTs, exclusive content, or even redirect to your existing website. I personally have redirected to my existing website, because I have projects ahead.
Engage Fans: Use your Web3 domain as part of your branding, add it to social media bios, merchandise, and live events. Encourage fans to connect through it.
Final Takeaway
For entertainers, a Web3 domain is more than just digital real estate; it is a declaration of independence and innovation. It ensures ownership, creates new revenue possibilities, strengthens fan relationships, and positions your brand for the future of the internet.
The entertainment world has always rewarded those who adapt early to change. Just as performers once seized the power of television or social media, now is the time to secure your Web3 identity. Because in the coming years, your fans won’t just want to follow you, they’ll want to connect with you directly, on your terms, through a domain that you truly own.
WHERE YOU CAN PURCHASE YOUR WEB3 DOMAIN